Potential Advert Products

1. Deodorant 
2. Trainers 
3. Sports Drinks
4. Holidays 
5. Hotels 
6. JD Sports 
7. Taxi Ferm 

Character List

 

NATIONAL COMMERCIAL RADIO STATION FORMAT

NAME OF SERVICE:    TALKSPORT (INR3)

                                                      CHARACTER OF SERVICE

1.           The licensee will broadcast a service for 24 hours each day as defined below on 1053 kHz and 1089 kHz and any other frequencies in the MF waveband detailed in this licence.  The service will be called talkSport designed to appeal to a variety of tastes and interests of listeners throughout the United Kingdom. 2.              2.           In any three consecutive hours of broadcasting at least 75% of broadcast output (excluding advertising minutage, programme or promotional trails and sponsor credits) will be devoted to speech*.  This will include regular news bulletins and weather forecasts.   Speech content will be primarily sports-related programming.  Music will usually only form part of speech-based programming or be illustrative (*apart from certain agreed out-of-daytime weekend shows). Over a 24-hour period at least 90% of broadcast output will be devoted to speech. More generally as appropriate throughout each week talkSport will broadcast interviews, reviews, previews, features, competitions, phone-ins and discussions on a wide variety of news, business, consumer, entertainment and other matters both light and serious. 3.             Live football commentary may be broadcast over the London (at present Brookmans Park) transmitter as opt-out programming at weekends or weekday evenings for a maximum duration of  two hours extended only in exceptional circumstances (extra time etc, or if matches for which the station has commentary rights are scheduled following each other). talkSport may also 'split' its Moorside Edge transmitter in the North-West and Droitwich transmitter in the West Midlands for around 35 football games a season. 3.              A sports show targeted at Scotland may be broadcast over the Scottish/Northern Irish transmitters for a maximum of three hours (1600 to 1900) weekdays. 22nd July 1994 Amended 27 March 1996 (name change) Amended 10 January 1997 (news bulletins flexible for sport) Amended 15 October 1997 (Sport  added) Amended 12 December 1998 (speech adjustment over three-hour period to allow more illustrative music) Amended 6 January 2000 to allow name change and sports focus. Amended 1 December 2000 to allow football commentary on London transmitter. Amended 1 July 2001 to allow weekday Scottish sports show. Amended 8 November 2001 to allow for possible ‘bunching’ of commentary matches Amended 8 November 2002 to allow a Saturday evening music based programme Amended 8 December 2004 to allow limited regional ‘opt-outs’.

How The Stories Are reported

The news stories were reported using different ways of informing the listener more about the story. With the story about the tornado they had a clip of a press conference given in the city where the tornado took place. They played the clip on TalkSport but not on Radio 1 but the presenter said that it was available on the website. Other stories used soundbites too. 

News bulletin comparison

I looked at two different radio stations for this part of my research. I listened to the news bulletins on BBC Radio 1 and TalkSport. Both these stations are run by the BBC so I thought it would be interesting to know which stories took priority in each station. On the day I did this research there was a tornado in the US that killed many people so that story was the first to be reported on for each of the stations, even though Radio 1 is aimed at a teenage audience and TalkSport at a predominantly male audience. On TalkSport the second story was sport based and on Radio 1 it was celebrity based, this is because it's what the stations audience wants to hear. My station is a Olympic station it might be hard to get the right balance between relevant stories that aren't relates to the games. 

Questionnaire

Questionnaire 

1. Age: 15-20, 21-27, 28-35, 36-41, 42-46, 47-50, 50+
2. Gender: Male, Female
3. Job- 
4. Do you read newspapers? 
5. What type of news stories do you like to read?
6. Do you read magazines? 
7. Which magazines do you read? 
8. Where do you get your news? 
9. Which kind of radio stations do you listen to? 
10. How often do you listen to he radio?