7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

7)  Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 

looking back at my preliminary task I can see differences and similarities between it and my main task. The preliminary task was a good way for me to get a good understanding of how the editing software works and how I have to take more care about who I choose for each part. The main task was longer than the preliminary task so I could fit more content in, which did work to my advantage becuase I got in all that I wanted to but I could spread it out more, which makes it sound more authentic. 

 

6) What have you learnt about technologies from the process of constructing this product?

6) What have you learnt about technologies from the process of constructing this product?

The recording and editing process helped me get a better understanding of how the technology that is used works. For example, how actor has to speak when they're recording or how close or far away they had to stand from the microphone to make sure it sounded authentic. If there was noise going on in the back ground then we would have to record again and depending on the situation the character is in the actor may have had to shout as if they were in a arena full of people so it would fit with the sound affects added in the background afterwards. 

I used various different sound files to get music for my show, fining the right music for specific parts of the show was very important to me. That included the music used for the news and jingle 



And also sound effects used to create authenticity such as background crowd music.



I also used sounds to increase the anticipation when needed, like in one of my adverts 



Sometimes I had to change how the sound effect came across and it needed to sound more real. In some cases I decided to rerecord certain parts because I didn't like how they sounded. I did this when I recorded the part of the athlete





Hearing clips of recorded footage before and after it's been edited shows how I used the editing software to make my project sound better 

5) How did you attract/address your audience

5) How did you attract/address your audience 

Jingles- The jingle is upbeat and exciting, which goes with the theme of my radio show as it is very family orientated and has to appeal to a wide range of ages and interests. 
 The music used in the jingle represents the excitement of the Olympic Games and will get the listeners excited for whichever part of the show is next or in this case, the first show of the day. 

The two advertisements I included in my radio show were advert for Sky Tv and a promotion for the mens' 100 metre final- an Olympic event that would be covered live by the station. I decided to advertise an event that is very popular and to some is  the most exciting event of the Olympics because it's relevant to the station and to it's audience. As advertising space is expensive, by advertising an event that is connected to the station it saves money.

Each of the adverts take a difference approach to showing what the product or service can offer. The one I wrote for Sky Tv has a friendly sound to it because it's aimed at parents as something to but for the family.

Whereas, the 100 metre final advert has a more dramatic feel to it because it's an exciting event that a lot of people look forward to  because of the anticipation that surrounds it.  
Both adverts, however, do reference sport. I thought that this was important to do because it goes with the genre of the station while also advertising other things. 

When I wrote the news bulletin I wanted to include stories that were both of interest to everyone (and would be reported on by most major radio stations) and also ones that were only to do with the Olympics to help keep the audience interested. 




So the listeners felt more connected to the news stories I used voxpops, which are sound bites of members of the public giving their opinion on a particular news story. 



I decided that I wanted to have a guest on the show to make things more interesting . The guest I had was the man who headed the Olympic bid who would be interviewed by  the presenter. Another thing I did to connect with the audience was a competition to win tickets to the 100 metre final. This gives the listener a chance to feel participate in the show and feel more involved. 

4) What would be the audience for your media product?

4) What would be the audience for your media product? 

The Olympics is an event that does not have a specific audience as it caters to all because of it's divers events and international fame. This means that I don't have a target age bracket to focus on. While doing my research I found out that a lot of people listen to the radio while in the car or doing house work so I decided that the topic of conversation had to be family friendly at all times. 

3) What kind of media institution might distribute your media product and why?

3) What kind of media institution might distribute your media product and why? 

Although there are no stations that are exactly the same as mine it is probably most like BBC Radio 5Live. 5Live mainly focuses on sport coverage and news but also has shows about topics that everyone would be interested, although, people mostly listen for sport coverage. My station differs from BBC 5Live because it is a commercial station that's funded by advertising space and could be likened to an Olympic themed Talksport. 

The schedule would be live coverage and news from the Olympic stadium and the show I have chosen to do would be the first show of the day. 

2) How does your media product represent particular social groups?

2) How does your media product represent particular social groups? 

When listening to real radio I made notes about representation and in particular the differences between the ways that the show presenter, news presenter, members of the public and characters in the adverts were represented. I thought about the tone of their voices, the language that they used and the ways I though they connected with the audience. For example, voxpops were usually delivered in a colloquial way, whereas, a news presenter would deliver the news with a tone of authority and seriousness in his or her voice. I noticed lots of different representations in the radio I listened to and thought very carefully about representation when choosing the actors to play my characters. I chose Alan to read the part of the MP because his voice sounds like that. When recording a soundbite of an athlete that I needed for a news story, I recorded Rafi for the part of the athlete but when I heard it back I decided that it didn't sound right so I changed the actor to Niall. 

 

  It was important that different parts of the show sounded real and were recorded in the right way. I wanted the main show to sound chatty and friendly, but the news to sound serious 

1) In what way does your media product use, develop or challenge form and conventions of real media products?

1) In what way does your media product use, develop or challenge form and conventions of real media products?
When doing research into different radio stations and shows I found that even though stations exist to serve a certain purpose there are aspects that are kept the same. For example, jingles were featured on all the stations I looked at. They also had more than one jingle; there was a station jingle, a separate one for the show, another for the news and one for the weather. The music in the jingle often indicates the type of station it is. For example, TalkSports jingle used a deep manly voice whereas Capital FM used a mixture of young female, male and celebrities voices. 

  News bulletins were also aways a part of the stations routine, however, the oder that the stories were in did change. On TalkSport they started with the most important news stories then the sport where as on Capital the first story they used was an important new story about a celebrity but then moved to other stories but had a separate, shorter, bulletin for the sport. The order in which the stories are placed depends on the target audience of the station. The bulletins would be split into two parts, the first would be the news reader would read a headline from each story first then they would play the jingle again and the full stories would be read after that. 



A convention that I found was that voxpops were used by all the stations I researched because it helps the audience a better understanding of the story. I used voxpops in my radio show for the same reason.


 
 
While researching radio stations I heard that adverts were done in one of two ways. They're either formatted as a narrative (often a conversation between two or more characters)  or in a way that a single voice delivered relevant information about the product.  I used both methods because when I heard adverts for Sky Sports and for toothpaste they were done in both ways and I liked how they sounded. 
 

Script

*Jingle * Olympics FM. Team GB’s No.1 station.

 Presenter: good morning and welcome to day six of the London 2012 Olympics. I'm Daniel and I'm here live at the Olympic park in Stratford to keep you up to date on all the events going on here today.  As usual we'll have live coverage from some events as well at interviews with the athletes. As it stands Team GB are second in the medals table with 10 and China in first 14. After the news we'll be speaking to  the man who ran the bid for London to host the Olympics and telling you about an incredible completion to win five tickets to the men's 100 metre final. here’s Steven with the news.. 

*news *

MP to take part in new ITV reality show amid backlash from her constancy.

Protestors in central London today took action against tax avoiding companies.

A Chines gymnast accused of lying about her age has been found not guilty and can compete in the 2012 games as planned.

A Team GB athlete got a surprise from his dog today after he came first in his race.

Bradford’s, Sophie Walsh, has agreed to appear in ITV’s new celebrity reality show Snow With The Stars in the Ant Arctic despite reciveing heavy criticism from fellow MPs and her constituency. To be involved in the show she must not have any contact with the outside world, which is why she is facing backlash from her continuance and other MP’s around the UK. Some members of parliament believe that her decision may result in people loosing respect for her.

A protest by members of the public took place in central London today against major retail companies that avoid paying tax. Companies like Starbucks transfer their money into abroad bank accounts so they record a loss in the UK. There is nothing legally wrong with this but is seen as morally wrong as put correspondent who was at the protest found out today: “Hi, I’ve been at the scene of the protests all day and it seems a lot of people just feel cheated by these companies and just want them to put what they’ve done wrong, right.”

A Chinese gymnast accused of cheating has proven to the Olympic Committee that she is not under the required age of 18 to be an Olympic gymnast. She is said to be relieved that the whole ordeal is over and glad that she just carry on concentrating on her sport and winning medals. 

And finally after winning the men’s 100 metre final earlier today Jamie Strong’s dog ran out of the grasp of the athletes’ mother and went up to congratulate his owner on the track.

 That’s the end of the news for now but stay with us for all the latest updates on the Olympics and other news.

*advert 1 *

Voice over1: People say the best things happen in a blink of an eye. The goal that wins the match *crowd noise *, catching your phone before it falls into a puddle *phew *, a man running 100 metres and winning gold. Make sure you don’t miss a moment of any show. with SKY TV you can pause and rewind live TV.  

 *advert 2 *

Voice over 2: 10 athletes, 100 metres, billions of people watching all over the world. One winner. Listien to the men’s 100 metre final live on Olympics GB FM this Sunday night at 7pm. If you blink you’ll miss it.  

*end of advert *

presenter: welcome back, there are some great events going on today like swimming heats in the aquatic centre and time trials in the velodrome. Before the news I mentioned a competition we are holding, we have been given 5 tickets to give away for the men’s 100 metre final and all you have to do is answer this question: how many events are in the Heptathlon? Is it a) six, b) five, or c) seven? Just text in with your answer to 2012123 by midnight tonight and we will pick a winner.  Before the news I said that I would be speaking to Michael Sampson the man who bought the Olympics to London. without him we 

Michael: hi, it’s great to be here. On of the things I really wanted for the Olympics was for it to have its won radio station so this is just fantastic.

Presenter: thank you. What made you want to be apart of the bid?

Michael: well before this Olympics the last time the games were held in London was in 1948 and before that 1908 and I just knew that London has so much more  to offer not just as a city but also as a culture since the last time we hosted the Olympics 64 years ago. FADE OUT HERE

Presenter: we won the chance to host the games in London back in 2006 so seeing it happen right now in 2012, how does it feel?

Michael: Right now? Amazing, magical and little bit relieving  because over the past six years I can tell you that there were times when I never thought we would get here but we did , we really did.

Presenter: now I know we are only on day six of the games but what has been your favorite part so far?

Michael: well the opening ceremony really was something special. I knew what was going to happen, I had seen the dress rehearsals and even I was mesmarised so I can only imagine how the people at home and all over the world thought of it.  

Presenter: great. Thanks Michael. Its been great having you on the show we really want to come back again soon.

Michael:  thank you, I would love to. 

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