5) How did you attract/address your audience

5) How did you attract/address your audience 

Jingles- The jingle is upbeat and exciting, which goes with the theme of my radio show as it is very family orientated and has to appeal to a wide range of ages and interests. 
 The music used in the jingle represents the excitement of the Olympic Games and will get the listeners excited for whichever part of the show is next or in this case, the first show of the day. 

The two advertisements I included in my radio show were advert for Sky Tv and a promotion for the mens' 100 metre final- an Olympic event that would be covered live by the station. I decided to advertise an event that is very popular and to some is  the most exciting event of the Olympics because it's relevant to the station and to it's audience. As advertising space is expensive, by advertising an event that is connected to the station it saves money.

Each of the adverts take a difference approach to showing what the product or service can offer. The one I wrote for Sky Tv has a friendly sound to it because it's aimed at parents as something to but for the family.

Whereas, the 100 metre final advert has a more dramatic feel to it because it's an exciting event that a lot of people look forward to  because of the anticipation that surrounds it.  
Both adverts, however, do reference sport. I thought that this was important to do because it goes with the genre of the station while also advertising other things. 

When I wrote the news bulletin I wanted to include stories that were both of interest to everyone (and would be reported on by most major radio stations) and also ones that were only to do with the Olympics to help keep the audience interested. 




So the listeners felt more connected to the news stories I used voxpops, which are sound bites of members of the public giving their opinion on a particular news story. 



I decided that I wanted to have a guest on the show to make things more interesting . The guest I had was the man who headed the Olympic bid who would be interviewed by  the presenter. Another thing I did to connect with the audience was a competition to win tickets to the 100 metre final. This gives the listener a chance to feel participate in the show and feel more involved.