Wednesday, 27 March 2013

1) In what way does your media product use, develop or challenge form and conventions of real media products?


1) In what way does your media product use, develop or challenge form and conventions of real media products?
When doing research into different radio stations and shows I found that even though stations exist to serve a certain purpose there are aspects that are kept the same. For example, jingles were featured on all the stations I looked at. They also had more than one jingle; there was a station jingle, a separate one for the show, another for the news and one for the weather. The music in the jingle often indicates the type of station it is. For example, TalkSports jingle used a deep manly voice whereas Capital FM used a mixture of young female, male and celebrities voices. 


  News bulletins were also aways a part of the stations routine, however, the oder that the stories were in did change. On TalkSport they started with the most important news stories then the sport where as on Capital the first story they used was an important new story about a celebrity but then moved to other stories but had a separate, shorter, bulletin for the sport. The order in which the stories are placed depends on the target audience of the station. The bulletins would be split into two parts, the first would be the news reader would read a headline from each story first then they would play the jingle again and the full stories would be read after that. 



A convention that I found was that voxpops were used by all the stations I researched because it helps the audience a better understanding of the story. I used voxpops in my radio show for the same reason.


 
 
While researching radio stations I heard that adverts were done in one of two ways. They're either formatted as a narrative (often a conversation between two or more characters)  or in a way that a single voice delivered relevant information about the product.  I used both methods because when I heard adverts for Sky Sports and for toothpaste they were done in both ways and I liked how they sounded. 
 

No comments:

Post a Comment